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LinkedIn profiles for founder-led B2B · in your voice

Is your LinkedIn profile booking the wrong calls?

You've rewritten your headline twice and the wrong-fit leads keep coming. The problem isn't the wording. It's who your profile is talking to.

Get your free profile teardown See how it works

20-minute call, no pitch. Keep your rewritten headline either way.

Example rewrite

Priya Nair

Founder & CEO · B2B Services · Bengaluru

Before

Founder & CEO | Helping businesses grow | Consultant | B2B Services

After

I help B2B founders stop attracting wrong-fit leads. Turning LinkedIn into a steady source of high-value service clients.

You get a rewrite like this free, live on your call.

Who it's for

Built for founders whose face sells the company.

Consultants & fractional execs (CxO, marketing, ops)

You are what the client buys, so your profile has to prove it before anyone books.

Agencies & boutique service firms

Clients buy into the founder before they trust the team. A vague founder profile makes them hesitate.

IT, software & cybersecurity founders

You get vetted hard before anyone signs a contract or hands over a build. That vetting starts on your LinkedIn profile.

Not a fit if a sales team does your selling, you're pre-revenue with no clients yet, you sell low-ticket or high-volume B2C, or you want followers and reach rather than buying conversations. I build for founder trust and the right conversations, not vanity metrics.

The 20-second check

How much of your pipeline is your profile filtering wrong?

Tick what's true right now. Your score updates as you go, no sign-up needed.

Your trust score

0/5

Tick the boxes to see where your profile stands.

Fix your gaps for free

How it works

Three steps from overlooked to trusted.

  1. Step 01

    Free teardown call

    Twenty minutes. I open your profile live, show you where it's losing trust, and fix your headline on the spot.

  2. Step 02

    I rewrite it

    Headline, About, banner, Featured section and call to action, rewritten for your ideal client in your own voice.

  3. Step 03

    You show up trustworthy

    Your profile does the vetting for you. Right-fit clients see themselves and start the conversation, and poor fits filter themselves out before they book.

Work with me

The Founder Profile Rebuild.

Your whole LinkedIn profile, rebuilt around the clients you want and handed over as a copy-and-paste document. Most rebuilds go live within five working days.

  • In-depth LinkedIn profile audit
  • Search-optimised headline
  • Client-focused About section
  • LinkedIn SEO and keyword strategy
  • Featured section strategy and setup
  • Founder positioning for your market
  • Call-to-action and conversion setup
  • Plug-and-play profile copy document
One-off price

$299 for the full rebuild · no retainer, no subscription

One fixed price. You get the finished copy document within five working days, and it's yours to keep.

Book your free teardown

It starts with a free 20-minute teardown call, no pitch. You only book the rebuild if you want it after that call.

See the difference

Same person. A profile that finally sells.

Before

Headline

Fractional COO | Operations leader | Ex-[BigCo] | Helping businesses scale

About (opening)

Seasoned operations executive with 15+ years scaling teams across industries. Passionate about building systems, developing people and helping companies grow…

No client, no problem, no outcome. It could describe a thousand other people.

After

Headline

I help $2–10M founder-led service firms fix the operations that break at scale, without hiring a full-time COO.

About (opening)

If you're the founder still approving every invoice, and delivery wobbles whenever you take a week off, that's the mess I come in and fix. Here's how founder-led teams use a fractional COO to get their week back…

It names the client, the problem and the result, so there's finally something to reply to.

What clients say

Founders who rebuilt their profile.

In their own words, from the recommendations they left on LinkedIn.

Recommended on LinkedIn

“Within 12 minutes of optimisation I received an enquiry related to my work.”

I am working as a financial analyst and in project finance in renewable energy sector and as I am new to this space, I was not aware from where to start and how to strengthening my professional networks and LinkedIn presence. Indrayani helped me with this. She conducted a detailed audit of my profile, guided me in optimising it also helped to build a relevant and organic network in the energy and Finance. I really appreciate her dedication and attention to detail and personalised approach.

The result were almost immediate - within 12 minutes of optimisation I received an enquiry related to my work, thank you for your guidance and support.

Apurva Paladkar I help renewable energy projects get financed | Project Finance & Financial Modelling for Solar & BESS | IRR & DSCR | WUDMIN Energy
Recommended on LinkedIn

“She even went the extra mile by providing additional suggestions beyond what I expected.”

She helped me optimize my LinkedIn profile in a highly professional way and understood exactly how to position my profile for better visibility.

Her responses were quick, there were no unnecessary delays and she even went the extra mile by providing additional suggestions beyond what I expected. Thank you

Sambodhi Badve Client Relations & Project Management | Manufacturing & Automotive Industry | Helping Clients & Engineering Teams Deliver Successful Projects Across Consulting, Manufacturing, Design & R&D
Recommended on LinkedIn

“Professional, reliable, proactive, and brings a thoughtful, collaborative approach to everything she does.”

I had a wonderful experience working with Indrayani. She is professional, reliable, proactive, and brings a thoughtful, collaborative approach to everything she does. Her strong communication skills, attention to detail, and ability to understand requirements and translate them into effective outcomes truly stands out.

I especially appreciated her commitment, responsiveness, and positive attitude throughout our work together.

Nilanjana Sarkar POSH-Certified Trainer for Indian IT/ITES | Well-Being Coach | Building ZenFlow with Nilanjana | Everyday Well-being for Women, Safer Workplace Cultures

Recommendations given on LinkedIn by people I've worked with. See them all on LinkedIn

Common questions

Before you book.

What exactly is included in the Founder Profile Rebuild?

A complete LinkedIn profile overhaul: positioning, headline and About rewrite, keyword strategy, Featured section setup, call-to-action optimisation, and recommendations for your content and inbound system.

How much does the rebuild cost?

$299, paid once. No retainer, no subscription and no upsells. The 20-minute teardown call beforehand is free, and you only book the rebuild if you want it after that call.

Is this a done-for-you service?

Yes. I write and structure everything. You review it, approve it, and paste it into LinkedIn from the document I hand over.

How long does a rebuild take?

Most rebuilds are finished within three to five working days of receiving your intake information.

Who is this for?

Founder-led B2B businesses where you do the selling and your reputation closes the deal: consultants, agencies, fractional executives, and boutique IT, software and cybersecurity firms. If you sell low-ticket, high-volume B2C, or a sales team does the selling, I'm not your best fit.

Will this help me generate more inbound leads?

That's the aim. Better visibility in LinkedIn search, sharper positioning and a profile that converts visitors make LinkedIn a much stronger inbound channel.

Will my profile still sound like me?

Yes. The goal isn't a generic "LinkedIn expert" profile. It's your voice and expertise, written so your market responds to it.

Do I keep the deliverables if I don't hire you again?

Yes. Everything I write is yours to keep and use, whatever happens next.

Will this actually change who books my calls?

That's the whole point. A rebuild isn't about looking polished. It makes the right-fit client recognise themselves instantly, and lets the wrong fit move on before they book. Fewer calls that go nowhere, more of the ones that should happen.

From the blog

Fix your profile yourself.

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Free 20-minute teardown

You do the work. Your profile hides it.

Book the free 20-minute teardown. I'll show you where your profile attracts the wrong fit and rewrite your headline live.

Book your free teardown

The full rebuild is $299, one-off. The teardown call is free.

Not ready to book? Email me your profile link instead