The Bluemingoo blog
Practical guides and research for founders, consultants and fractional executives whose own profile does the selling.
Research
LinkedIn's new feed ranking reads the author's headline alongside every post. Here is what LinkedIn has published, what we saw in client data, and what to change.
13 Oct 2026 · 7 min read
LinkedIn profiles
A step-by-step guide to rewriting your LinkedIn profile so the right clients recognize themselves and the wrong fit moves on, from positioning to call to action.
16 Sep 2026 · 9 min read
Research
Seven findings from the 2024 Edelman–LinkedIn thought leadership report, and what each one means for the profile a buyer lands on after reading your posts.
4 Aug 2026 · 6 min read
LinkedIn profiles
Six fictional LinkedIn About section examples for different founder types, a six-part structure you can reuse and a before-and-after rewrite.
23 Jun 2026 · 9 min read
Research
Only a small share of your potential clients are buying right now. Here is the research behind the 95-5 rule and how to write a profile for everyone else.
12 May 2026 · 6 min read
LinkedIn profiles
Five headline formulas built for consultants and founders, not job seekers, with 19 original examples by niche and the patterns that quietly cost you clients.
31 Mar 2026 · 7 min read
LinkedIn profiles
Ten quiet profile problems that send good-fit buyers away, each with a practical fix, plus a checklist you can run against your own profile in ten minutes.
17 Feb 2026 · 9 min read
Research
Research shows many B2B buyers make defensive decisions in slower, more scrutinized processes. Here is how your LinkedIn profile can lower the risk of choosing you.
9 Dec 2025 · 6 min read
LinkedIn profiles
Your Featured section is the next step after your About section. Here's what to pin, what order to put it in, and four fictional examples you can adapt.
4 Nov 2025 · 8 min read
LinkedIn profiles
Fractional COOs, CFOs and CMOs need a profile that says senior and available without saying job seeker. Here's how to position the offer, with examples by role.
14 Oct 2025 · 9 min read
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